A consumer is any person who acquires a household or professional product, particularly one subject to EPR.

Consumers are encouraged to adopt more responsible habits by buying eco-designed, sustainable and more easily repairable products. They help extend the lifespans of products by having them repaired or opting for items proposed by reuse sector players. When their products reach the end of their lifetime and there is no other option but to dispose of them, they must sort them and ensure they are handled via an appropriate authorised channel.